Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
For the third consecutive year, pro cyclist Meredith Miller will race in pink from head to toe in honor of Breast Cancer Awareness Month. Along with raising awareness, she will once again raise funds to support Hope Lives! The Lydia Dody Breast Cancer Foundation. The Fort Collins, Colorado based non-profit provides local breast cancer patients with complementary care and lifestyle support during breast cancer treatment.
Over the past two years, Meredith has invited sponsors, friends and fans to become “Pretty in Pink” with her, and they have rallied around the cause. Together, Meredith and her supporters raised $15,000 for Hope Lives! with silent auctions, online raffles and t-shirt sales. Her goal this year is to raise an additional $10,000, for a grand total of $25,000 donated over three years – we’re happy to help her get there. Voler and Meredith have teamed up through the Partner Program to create a jersey whose proceeds benefit Hope Lives! With artwork inspired by Kacha Azema from Breakway, the "Pretty is the New Fast" design allows you to look good while supporting the cause. 15% of the retail price of this jersey goes directly to Hope Lives!